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In an unfavorable business environment, it may not be feasible to implement data mining marketing a leadership strategy because firms may be placed differently to interact with the environment. Thus, the leader hesitates to make decisions on behalf of an entire industry because other firms may not always find its decisions to their advantage. For this reason, the price leader/follower pattern may be violated.
In order to survive during unfavorable conditions, even smaller firms may take the initiative to undercut the price leader. For example, during 1988 when the list prices of steel were similar to a seo company , companies freely discounted their prices. In the chemical industry, with increasing competition from overseas, the price-leader ship  strategy  does  not  work.  Companies  thus  plan  a  variety  of  temporary allowances to generate business. An automatic response to a leader ’s price adjustment assumes that all firms are more or less similarly positioned vis-à-vis different price variables (i.e., cost, competition, and demand) and that different firms have common pricing objectives.

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